Seventy-five miles from Atlanta, Reynolds Lake Oconee has more than enough to offer a visitor—from fine dining and spa packages at the Ritz-Carlton to premier golfing and lake day activities. When Visit Lake Oconee approached our team, they knew a brand was more than just their logo; they needed to refine their existing identity and build out supporting elements like business cards, travel itineraries for potential visitors, and a suite of ads. We were able to polish up an outstanding brand and extend its legs to be more effective, positioning it to launch multiple ad campaigns executed by my team.