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Seventy-five miles from Atlanta, Reynolds Lake Oconee has more than enough to offer a visitor—from fine dining and spa packages at theRitz-Carlton to premier golfing and lake day activities. When Visit Lake Oconee approached our team, they knew a brand was more than just their logo; they needed to refine their existing identity and build out supporting elements like business cards, travel itineraries for potential visitors, and a suite of ads.We were able to polish up an outstanding brand and extend its legs to be more effective, positioning it to launch multiple ad campaigns executed by my team.