Suzanne's Cupcakes
Photography by Doug Klembara
In North Louisiana’s crowded pantry of small baked goods businesses, Suzanne’s Cupcakes needed an identity that set them apart. Equipped with hand-drawn script and a bold color palette, Suzanne’s Cupcakes is now able to cookie-cut through competing brands saturated in pinks, browns, and frills. I developed the visual style for photography and art directed a shoot to amass a bank of images for future print and social needs—assets that brought a level of professionalism uncommon in the market. Since launch, sales have risen dramatically and Suzanne’s has secured partnerships with local coffee shops and banks.