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Suzanne's Cupcakes
Photography by Doug Klembara
2017
In North Louisiana’s crowded market of small baked goods businesses, Suzanne’s Cupcakes needed an identity that set them apart. Equipped with hand-drawn script and a bold color palette, Suzanne’s Cupcakes is now able to cookie-cut through a market saturated in pinks, browns, and frills. I developed the visual style for photography and art directed a shoot to amass a bank of images to be pulled from for future print and social needs—assets that brought a level of professionalism that was uncommon in the market. Since launch, sales have risen dramatically, and Suzanne’s has gone on to secure partnerships with local coffee shops and banks to provide baked goods on a weekly basis.