Deckify is a tool that allows users to design their own digital card games. Users can add custom art, set rules, and test their games. The limitations are the users own imagination. 
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I worked with Deckify to create illustrated mascots that would add some personality throughout the brand and express different ideas throughout the product and marketing site. 
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I designed a cast of animals who interact with a set of magic cards. Light world building that isn’t overly prescriptive was the goal. I wanted to create a glimpse into some other magical world that showed what Deckify could be for a user, while allowing the brand to still feel like a blank canvas the user could project their own creativity onto. 
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Simple characters allowed us to illustrate the process of designing, building, and playing clearly. Keeping them simple also allows us to apply different genres to the characters; they can be fantasy RPG characters but can also be portrayed as playful animals or war themed monarchs. 
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A deck of physical playing cards is currently in production with the different characters being used as face cards.