Mendo Organics is looking to fill a gap in the men's hair care market. There is an overall lack of products for men who want to invest in their hair, and more specifically, products that can work across multiple hair textures. A central pillar of Mendo Organics is education. Stylists are taught how the products can be manipulated to work with different hair types, making the line more versatile for both stylists and their clients. When Mendo contacted me, they had existing branding that failed to communicate the quality of the product. They needed to refresh the brand and develop a pitch deck to present to a corporate investor for the production of a new iteration of the Mendo Organics line.